REGAL SUMMER MOVIE EXPRESS

REGAL SUMMER MOVIE EXPRESS

During my time in the marketing department at Regal Theaters, one project I was given to lead was the task of updating the designs for the Summer Movie Express Program. Every summer, Regal Cinemas shows second-run movies on select days of the week for only $1 admission, and a portion of those proceeds benefit the Will Rogers Institute.

I created new branding for what would later become the 2021 program, finished after my time ended in my internship. The graphics below include my original typographic work, but not the original illustrations I had been creating, as we did not have time to finish them before my internship ended early due to the COVID pandemic.